Guess how many blog posts are published each day.
Over 2 million.
That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is.
While I often spend 4-5 hours on writing my blog posts, the 10 minutes I spend optimizing each post are easily the most important.
No wonder millions of people google the term “SEO” each month.
In a world where over 90% of online experiences start with a search, showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt.
But what does SEO even mean?
Sure, you know that it stands for search engine optimization, but what gets optimized?
Is it the design? Or the writing? The links maybe?
Yes, yes and yes. It’s all of them and more.
But let’s start at the beginning.
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”
In other words; SEO is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.
Let’s break that down even further:
There’s you, doing the SEO, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google), to show it as a top result to anyone who searches for the phrase “vegan lasagna”.
SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.
Now what does that magic look like, and why does it even matter?
93% of online experiences begin with a search engine, 68% of which use Google to do so.
Combine that with the fact that the first 5 results in Google get 67% of all clicks, and you get an idea of why SEO is so important.
There’s a joke going around the web that highlights how crucial it is to hit the first page of Google:
If you ever need to hide a dead body, you should place it on the second page of Google search results.
Your blog post, article or product being linked on any other page of the Google search results than the first is equivalent to not being ranked at all.
But to understand how to show up first in the search page results, you first need to know how search even works.
How Search Works:
Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.
While Google guards their search algorithm pretty well and not all of the over 200 determining factors are known and verified, Backlinko did a great job of compiling as many as possible of them into one big list.
But first, let’s get one thing straight. There are 2 sides of the SEO force, and you need to choose yours, right now.