Social Media Marketing
Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
Services that We provide
Create a comprehensive Social Media Marketing strategy and project plan that is based upon your end goals and help you to find the best approach.
Develop Brand Awareness (Followers)
Our social media marketing services will help you increase your followers with relevant people and ensuring that your followers match the demographics, interests, and behaviors of your typical customers.
Social ads can used to improve your presence or generate interest in a new product. This could be through promoted Twitter accounts or trends, Facebook & LinkedIn Ads, or sponsored YouTube, Instagram or Pinterest content.
We will ensure that your social media accounts respond to followers in a timely manner as well as reach out to your audience. Each platform requires different types interactions and tones and we will ensure that each one is being utilized at its maximum effectiveness.
Build Relationships (Engagement)
We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic)
We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
FAQ - Your questions? We got answers!
Will this work for my type of business?
If your customers use the internet, we tend to think so! No matter the business, our expertise lies in our ability to understand your business, find and grow you a targeted following, and drive leads and sales for your business.
Can social media marketing really help my business?
Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
What are the benefits of social media marketing for my company?
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.
How should companies measure their social media marketing success?
Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.
What are some common social media marketing mistakes business make?
One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.
Which social media platforms should my business have a presence on?
There is no set answer to this question, because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.
How to get your customers involved and engaged
How to get the customer truly involved
Engagement—the sum of reshares, likes, comments, and clicks—is a big signal of social success for many people. How do you get more people talking about and interacting with your brand on social media?
1. Ask questions
2. Share behind-the-scenes
3. Run a contest
4. Host a chat
How much time should social media marketing take each week?
Timing is everything in social media marketing. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. But even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments. Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job.
How long does it take before I’ll start seeing results from social media marketing?
With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Regardless, it’s important to remember that social media is a marathon and not a race.
What are some general tips for social media success?
Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.