What Is A Mail Server?

What Is A Mail Server?

With the click of a mouse button, you can send an email from one point of the globe to another in a matter of seconds. Most of us take this process for granted, giving little thought to how it actually works. It’s easy to understand how standard snail-mail gets from point A to point B – but how does an email message make its way from a sender to a recipient? The answer to that question revolves around something called a mail server. You can learn more about the role that mail serves play in email delivery by reading on below.

What is a Mail Server?

A mail server is the computerized equivalent of your friendly neighborhood mailman. Every email that is sent passes through a series of mail servers along its way to its intended recipient. Although it may seem like a message is sent instantly – zipping from one PC to another in the blink of an eye – the reality is that a complex series of transfers takes place. Without this series of mail servers, you would only be able to send emails to people whose email address domains matched your own – i.e., you could only send messages from one example.com account to another example.com account.

Types of Mail Servers

Mail servers can be broken down into two main categories: outgoing mail servers and incoming mail servers. Outgoing mail servers are known as SMTP, or Simple Mail Transfer Protocol, servers. Incoming mail servers come in two main varieties. POP3, or Post Office Protocol, version 3, servers are best known for storing sent and received messages on PCs’ local hard drives. IMAP, or Internet Message Access Protocol, servers always store copies of messages on servers. Most POP3 servers can store messages on servers, too, which is a lot more convenient.

The Process of Sending an Email

Now that you know the basics about incoming and outgoing mail servers, it will be easier to understand the role that they play in the emailing process. The basic steps of this process are outlined below for your convenience.

Step #1: After composing a message and hitting send, your email client – whether it’s Outlook Express or Gmail – connects to your domain’s SMTP server. This server can be named many things; a standard example would be smtp.example.com.

Step #2: Your email client communicates with the SMTP server, giving it your email address, the recipient’s email address, the message body and any attachments.

Step #3: The SMTP server processes the recipient’s email address – especially its domain. If the domain name is the same as the sender’s, the message is routed directly over to the domain’s POP3 or IMAP server – no routing between servers is needed. If the domain is different, though, the SMTP server will have to communicate with the other domain’s server.

Step #4: In order to find the recipient’s server, the sender’s SMTP server has to communicate with the DNS, or Domain Name Server. The DNS takes the recipient’s email domain name and translates it into an IP address. The sender’s SMTP server cannot route an email properly with a domain name alone; an IP address is a unique number that is assigned to every computer that is connected to the Internet. By knowing this information, an outgoing mail server can perform its work more efficiently.

Step #5: Now that the SMTP server has the recipient’s IP address, it can connect to its SMTP server. This isn’t usually done directly, though; instead, the message is routed along a series of unrelated SMTP servers until it arrives at its destination.

Step #6: The recipient’s SMTP server scans the incoming message. If it recognizes the domain and the user name, it forwards the message along to the domain’s POP3 or IMAP server. From there, it is placed in a sendmail queue until the recipient’s email client allows it to be downloaded. At that point, the message can be read by the recipient.

How Email Clients are Handled

Many people use web-based email clients, like Yahoo Mail and Gmail. Those who require a lot more space – especially businesses – often have to invest in their own servers. That means that they also have to have a way of receiving and transmitting emails, which means that they need to set up their own mail servers. To that end, programs like Postfix and Microsoft Exchange are two of the most popular options. Such programs facilitate the preceding process behind the scenes. Those who send and receive messages across those mail servers, of course, generally only see the “send” and “receive” parts of the process.

At the end of the day, a mail server is a computer that helps move files along to their intended destinations. In this case, of course, those files are email messages.

What Is A CNAME Record?

What Is A CNAME Record?

CNAME Records

CNAME stands for Canonical Name. CNAME records can be used to alias one name to another.

A CNAME, or Canonical Name, record tells DNS that this hostname is an alias of another domain name. This hostname then ends up resolving to the same IP address as the target domain name.

For example, if you have a server where you keep all of your documents online, it might normally be accessed through docs.example.com. You may also want to access it through documents.example.com. One way to make this possible is to add a CNAME record that points documents.example.com to docs.example.com. When someone visits documents.example.comthey will see the exact same content as docs.example.com.

 

Add a CNAME record

To use CNAME records, select CNAME from the Add Record drop down in the advanced editor. Then enter the hostname you would like to alias from and the fully-qualified domain name you would like to alias to. You may also enter @ in the Alias for field to represent the domain itself.

For example, if the domain were example.com and you wanted www.example.com to point to example.com you could put www in the name field and @ in the alias for field.

Website Optimization

Website Optimization

Website optimization improves the performance and return of your marketing investment.

What is website optimization?

Website optimization (often referred to as conversion optimization) is the process of systematically improving the performance of your website to meet your business objectives.

Whether your goal is to get more leads, sales, or reduce customer service phone calls, website optimization can be used to make your website more effective at meeting those goals.

How do I optimize my website?

The process for optimizing your website follows the same principles as conversion rate optimization. In fact, the two terms are often used interchangeably. Website optimization is best conducted as an ongoing process that over time makes your website more effective and valuable for you.

By following the process below you can improve the performance of your website through continual optimization.

  1. Establish a hypothesis – Review your analytics and look for parts of your funnel that are performing poorly, such as pages with high bounce or exit rates. Collect qualitative feedback from visitors as to why they’re not converting. You can brainstorm potential causes of poor performance to build a list of website optimizations to test.
  2. Prioritize – After building your list of potential optimizations, you need to put them in priority order. Put them in a spreadsheet and rank them in order of their anticipated impact, your confidence in their potential to improve performance and how easy it is to implement the change.
  3. Test your optimizations – A/B testing your website optimizations is the next step. Keep changes that improve the performance of your site, eliminate those that don’t.
  4. Analyze tests – Review the testing data to determine which hypotheses were true and which weren’t. By implementing the winning tests you’ll optimize your website for higher conversions with each winning variation. Make sure you don’t end tests too early so that you don’t fall victim to misleading testing data.
  5. Optimize your website – Put your winning tests into play and learn from tests that didn’t win. Use both outcomes as inspiration for successive tests to run. Remember, website optimization is an ongoing process that produces its best gains over time.

Why is website optimization important?

Website optimization is important because it helps your website visitors be more successful with their visits to your website. Every visitor comes to your site hoping to answer a question, find a solution to their problem, or complete a task of one kind or another. When you optimize your website you are making it easier for your site visitors to accomplish those tasks.

For example, if you are an ecommerce website that sells shoes, you can optimize your website to increase the number purchases made by people visiting your website. You can do this through conversion rate optimization, which is focused on systematically a/b testing different parts of your website to increase this conversion rate.

When you optimize your website, your site becomes more effective for your business. A more effective website can increase revenue for your business through new sales or leads, and reduce cost, through better conversion rates on existing marketing spend, or by reducing customer support needs through better information and clarity for visitors with questions.

What should I optimize on my website?

Every business is unique, therefore every website will need to be optimized for different things. The place to start is to understand two things:

  1. What is your website visitor’s intent? In other words, what task are they trying to accomplish? When you know this you know what behavior you’re trying to help and facilitate. If their goal is to find a job, you can focus on getting them to the right spot on your site. If it’s to learn more about a product, you can focus optimizations on helping them achieve that goal.
  2. What are your business KPIs? Hopefully your business goals are related to your visitor goals. Know what you are trying to optimize your website for is the first step in deciding what to test, change and fix. Prioritize your business objectives for your website and those business goals will help you decide where to invest in optimizing your website.

Once you’ve identified the priorities of both your business and your website visitors you can then determine what you should optimize first. Here are a few common areas that people choose to focus on when doing website optimization.

Landing pages – Optimizing your website means optimizing the entry or landing pages where visitors first come into contact with your site. Whether they come from Google, Facebook or somewhere else, the landing page is where people make an initial decision on whether you can help them with their needs.

Optimizing the landing pages on your website can lead to lower bounce rates and greater conversions as people gain confidence that they’re in the right place to get their questions answered. Don’t confuse landing pages with your home page. Look at your top landing pages reports in your analytics package to figure out what landing pages to optimize on your website first.

Conversion points – If you’re asking your visitor to fill out a form or take some other action that counts as a conversion for you, you’ll want to investigate the user behavior on those pages. How many people visit those pages versus how many complete the form? Can you test different elements of that experience to improve the conversion rate? Focusing on these conversion points is always a great place to look for website optimization opportunity.

Checkout process – If you’re an e-commerce company, your checkout process is your biggest source of opportunity and biggest source of frustration. Studying the user behavior through the checkout process can provide you with all sorts of inspiration for optimization opportunities.

Home page – This is a special landing page, the front door to your website online. While not everyone will start here, a large portion of your traffic will use this as the jumping off point for their journey. Website optimization requires time spent optimizing your homepage. Collect insights on the jobs people want to accomplish when they come to your homepage and develop an optimization plan to meet those needs.

These are just a few areas where website optimization can be immediately valuable, but the best bet is to look at your site performance through the dual lense of what your visitors want to achieve and what your main business objectives are.

Things to Know Before You Start a Blog

Things to Know Before You Start a Blog

Thinking that you’d like to start a blog this year? This post is for you!

Today we’re going to show you some really important things you need to know before you jump in.

If you follow these tips you’ll save a lot of time and valuable energy.

The quick steps involved in starting a blog

First up, if you don’t have a blog yet and are wondering about the best way to get started there are a few quick steps you’ll want to follow:

  • Set short and long term goals.
  • Get a domain name and blog host and install WordPress as your blogging platform.
  • Choose a theme and decide on branding elements like logos and colors.
  • Add an opt-in form to start collecting email subscribers.
  • Begin producing strategic content that helps people.

The content below will go into much deeper detail about starting a blog this year and give you a bunch of helpful resources that you can use to skyrocket your blogging progress.

What’s different about starting a blog recently?

Some things never change when it comes to blogging.

Other things, however, change quite regularly and it can be really confusing if you’re new or just looking to get started.

If you are wondering:

“Where do I start a blog?”

“Should I use WordPress or Blogger or Tumblr?”

“Do I need Aweber or will Feedburner suffice for my mailing list?”

“Should I update my blog daily?”

“How should I monetize my blog?”

“Etc. ad infinitum.”

These types of questions are timeless but the answers often change from year to year. And even if the answers don’t change it is sometimes necessary to remind bloggers that the answers haven’t changed! That is: keep doing what you’re doing.

Let’s do some of that now.

So you’re starting a blog? What do you need to know?

Here are some of the most important things you’ll want to pay attention if you want to make this blogging thing work for you:

  1. A self-hosted WordPress blog is still your best bet

We harp on about this a lot but best thing you can do about blog hosting is to set up your own WordPress.org blog on your own host.

Here’s a quick graphic highlighting a few differences between a free WordPress.com blog and a WordPress.org blog that you create on your own host:

  1. Visual content (videos, graphics, photos, etc.) will only get bigger

Finding quality photos and images for your blog is a tricky issue.

At a minimum, you want to be part of a quality stock photo site that allows you to use photos on your site with an attribution license.make your own images, or have a professional do it – that really sets you apart from the rest.

Visual content has been growing for years and it appears to be speeding up, not slowing down. We now have retina display tablets and our smartphones are getting bigger. Social networking sites like Facebook and Google+ are favoring images and videos over text.

  1. Growing a mailing list is still the most important thing

If you asked a big blogger for advice about the most important thing to do they would have probably told you to grow a mailing list.

Your email list is a means to get into people’s inboxes whenever you like. That can lead to increased traffic to your new blog posts as well as more sales when you launch a product or promote an affiliate product.

But the main reason that you want to grow an email list is because you just can’t trust Google for traffic. And you can’t trust social networking sites that constantly change their policies. It’s only the mailing list that gives you a constant source of traffic, should something go wrong.

  1. It’s time to get smart about competition analysis

Almost every post that you write has been written before. Every blog that you think of is already out there. Most products have things that are pretty much the same.

It’s really important to use a quality program to do some research into the competition.

This is invaluable information as it helps you decide whether or not you can compete in certain niches and keywords. If someone has links coming from Harvard, Wikipedia and NASA then it is unlikely you’ll be able to outrank them in a hurry.

  1. It’s time to spend money on promotion

For some reason bloggers hate the idea of spending money on advertising. It’s a real shame.

One thing you’ll start to see more and more this year is that the bigger bloggers (and other internet entrepreneurs) will start to pay to promote their posts and products a lot more.

There is so much noise online. Just think about the niche you are in – how many competitors are there that are doing better than you?

Well, one way to bypass their domination is to spend a little bit of money promoting your best work to a targeted group of people who are likely to be interested in your stuff.

The great thing about advertising on social networks like Facebook is that it’s low cost and there is a chance that people will share it of their own free will, once they’ve seen your advert.

  1. Make big connections early

Something that a lot of new bloggers fail to recognize is that your success is often largely dependent on the alliances that you form.

If you are going to start a new blog it’s a good idea to start making connections with the big blogs and bloggers in your niche as soon as you can. It is not about spamming them with guest post requests either – it is about making genuine friends that can support each other for the long term.

Start by finding the big players on Twitter and sharing their stuff. Mention it on your site and let them know about it. It’s a nice little introduction.

  1. You’ll need a deliberate and clever blogging strategy

Over the years blogging has become more and more scientific.

Big companies have realized the value of blogs and other social networking sites and have been investing money to make sure they are get a good return on their investment.

One of the best ways to compete with this is to have a solid blogging strategy that helps you write the perfect blog post and genuinely help people in your niche.

Try to plan out your goals for the next month, year, and five years and ensure that everything you do when you start a blog is about making that strategy come to fruition.

Remember, a lot of people give up on new blogs before they give it a chance to flourish – a long term set of goals matched to a strategy will help you avoid that.

  1. Responsive blog designs are a must

Mobiles and tablets are now a primary source of web traffic the world over.

If your theme doesn’t respond well to the smaller mobile screens there is a good chance you will be losing valuable traffic as people click away to find something easier to navigate.

Google has even started removing non-mobile responsive sites from mobile searches in order to provide a better experience for their customers. Make sure you are thinking about your mobile users at every turn.

  1. Outsourcing will make you prolific

Firstly, it helps you create more content and frees up time for you to focus on the tasks that really grow your blog. Secondly, it gives work to someone who really needs it and, hopefully, is a lot better at that task than you are.

Over are the days where you do everything on your blog from the writing to the photoshopping to the HTML editing and outreach. It’s time to get help with it all.

  1. Personal branding will become more important

Google+ is on the rise. And something you need to know about Google+ is that it is really about the personal brand of the author. Google wants to make each individual a useful participant in their search engine (and thus the internet).

Taking from this lead, we need to focus more on our personal brands.

Bloggers may need to get their faces out there more. Spend less time building a website and more time building the person behind the website. This increases trust and allows you to create new projects that aren’t locked in to just one stale brand name.

  1. Diversification of income will be key

This is another one of those tips that have been around for a while but become more and more relevant with every passing year.

If you start a blog in this year you should expect your income streams to change. That can be a really scary thing if you aren’t prepared.

For example, if you rely on Google Adwords from organic search traffic and your blog suddenly get’s pinged in some update you might wind up with zero income for a while. The same goes with an affiliate product that you might be promoting with natural traffic vs paid traffic. That can dry up in an instant.

Try to think about diversifying your income streams so that you aren’t up the creek should one dry up. The best bet is a strong mailing list that you can use to launch your own products and affiliate promotions.

The Importance of Email Branding

The Importance of Email Branding

Email branding. It’s probably something you’ve never even thought about, but what impression is your email address saying about your business? How does your email effect your branding?

For most small business owners, creating an email address specifically for their new business is one of the first steps they take, even before registering a domain name. This is completely backwards.

Since most businesses start out with a limited budget, trying to save money is important. Creating a Gmail, Yahoo, or AOL account is easy, and usually free. It also sends the entirely wrong message to everyone who sees it.

Communication is key in business. How you communicate is even more important. What you say and how you say it speak volumes to your customers about your professionalism and the quality of product or service you offer. When a potential customer, employee, or business partner sees a business email from you that is hosted on one of these free services, it sends the wrong message. It tells them you’re not serious enough about your new (or even worse, old!) venture to purchase a domain name for your website, and have your email accounts setup on that domain as well.

Your professional business email address *must* be setup on your own company URL/domain name. Example: john@yourcompanyname.com. Not yourcompanyname@gmail.com. Or worse yet, yourcompanyname@aol.com. Having your email accounts on your own domain name tells the world you’re in business, and not still living in 1998.

The Importance Of A Business Email System

The Importance Of A Business Email System

A business email system is the most important communication avenue for your company. Email is the primary form of communication for most businesses, and you must have a hosted email system that makes you look good. Consider the suggestions below when searching for a new email system. Ignoring the most basic form of communication in business today does nothing to attract your customers in the future.

Email From Your Website

The emails you send must come from an address that is the same as that of your company website. Your business may use the address www.thenameofthisbusiness.com, and you need to have email addresses that appear in a similar form. An email address like me@thenameofthisbusiness.com helps people understand who they are communicating with.

A business colleague has scant little time to spend deciphering where your emails are coming from when you use a generic service. Email services may be less expensive, but the money you save creates frustration for those who must read your emails.

Secure Email Hosting

You must use an email service that secures the information from each email. Corporate espionage is a reality in the world today, and you need an email system that will help you protect each message. Email security uses a secure server when you are sending emails. The secured server uses the https prefix when you send email online, and you will connect to the secure server from a desktop application.

Email Storage And Sorting

The emails you send and receive must be stored in a format that looks much like the web mail you use for free. A complicated email system will waste time in the office, and an unorganized inbox will not help your employees sort through their messages. You must work very hard to find a service that allows for organization at every desktop.

You need storage space that rivals the biggest email services in the world. Your employees cannot afford to spend time every day deleting old emails, and there comes a time when their inbox is too full to use. Your employees cannot delete all their old emails, and you will run into problems with boxes being full. A customer or client who receives an auto-reply saying that their message was not delivered because an inbox was full will not be pleased. You will frustrate your customers, and you will lose business.

Fast Service

An email service for your business must be as fast as possible. Employees who are uploading files need a way of getting their emails sent quickly, and slow download speeds could ruin a whole day’s worth of work. The same is true when documents are sent to your company. An employee who cannot immediately open a large file cannot respond to their manager or client. Productivity slows in the office, and you will leave customers wondering why it takes you so long to get your work done.

Email Customization

Your employees need a system that fully customizes their messages. There must be a form that allows employees to make their own signatures, and you must insert a generic message about email privacy. Each email sent from your offices will give the recipient more than enough information, and you will send custom emails that are clearly from your business.

Email Archiving Compliance

You may run a business that must abide by government regulations regarding email archiving. The archives of your emails must be kept in a secure place, and you must have instant access to your emails. Free email systems cannot archive in a way that will keep you on the right side of the law. A hosted email system will help you archive to prevent loss of important emails that you must produce in the future, and you are given administrator access to the archives.

A business email system provides you with more than enough options for communication. Your customers and employees need to send and receive emails from a system that is made just for your business. The suggestions above show how complete one of these systems must be, and you may select an email service that will provide you with every option and possibly more.

The Difference Between A Web Portal And A Website

The Difference Between A Web Portal And A Website

What is a Website?

A website is a collection of interlinked web pages typically hosted from a single domain. A website is accessible over the internet or a private network such as Local Area Network (LAN) through an address known as Uniform Resource Locator (URL).

The URLs organize the web pages into a hierarchical form which help a user to navigate through the pages. A home page is included that usually is the starting point of all navigation artifacts, including links to other pages, an “About Us” page, or a “Contact Us” page.

Static vs Dynamic Website

  • A static website is composed of web pages the content of which remains constant until a developer wishes to alter.
  • The information on a static website remains the same throughout.
  • A static website may consist of plain text or rich media. However, on visiting a static site, you will see the same content at all times irrespective of the time of visit.
  • On the other hand, adynamic website updates itself frequently depending on a set of parameters.
  • In other words, a dynamic website’s content is renewed every time a user visits the website.
  • A dynamic web page is created using a wide range of software and languages such as, Java Server Pages (JSP), Active Server Pages (ASP), PHP, Python, Perl, etc.

Interactive Websites

Websites of the 90s had only textual content on them. With the evolution in multimedia and other design elements, images, audio, video, and interactivity to mimic a desktop application started appearing on websites.

Plugins such as Silverlight and Flash started to get implemented in websites to deliver more interaction with users. In modern web browsers, JavaScript helps modify the web page content on the fly and communicate with the web server.

What is a Web Portal?

web portal is a customized website that immerses information from a wide array of sources in a consistent and uniformed manner.

For example, web portals are served in the form of dashboards for company executives and managers. How the content on a portal should be organized and presented depends largely on the requirements of the end users?

A web portal may be customized based on the restrictions of domain searches. An enterprise portal usually has a consistent design and has the capability to interact with applications and databases.

There are various types of web portals depending on the usage and content restrictions. Some of them are:

  • Government and federal portals.
  • Corporate and enterprise portals.
  • Cultural and trade portals.
  • Stock and financial portals.
  • Search portals.
  • Tender and bidding portals.
  • Domain specific portals.

Set up an email account that uses your domain name

Set up an email account that uses your domain name

The steps have been broken in two parts. First we’ll see how to create the domain email address. Second, we’ll integrate that domain email with your Gmail account.

1.Create the domain name email address

1.Log into your blog hosting control panel, or cpanel.

2.Click on Email Accounts in the Email section.

3.Enter the details for your new account, and click Create Account, as shown here.

4.You will see a notification that reads something like this: “Success! Account Created.” The account will be shown on the  same page.

5.Now go back to your cpanel and click on Forwarders in the Mail section. Then click Add Forwarder.

6.Fill all the details as shown below. Then, click Add Forwarder and you’re done.

Now all the emails sent to username@yourdomainname.com will be sent to your personal email address.

2.Integrate your new domain email with Gmail

1.Sign in to your Gmail account.

2.Go to Options, then to Mail Settings, then click Accounts and Imports.

3.Check Send Mail As, and click on Add Another Email Address You Own.

4.In the popup that appears, fill in your details, add the new domain email address you just created, then click Next.

5.Click on Send Verification, and a verification email will be delivered to your inbox. Simply click on the link to verify it, and  you are done.

6.Now, click on Compose Email, and see the changes you’ve made in action.

We hope these steps are clear enough for you to set up your own domain email address.

A Step-by-Step Guide for SEO

A Step-by-Step Guide for SEO

Guess how many blog posts are published each day. Any ideas?

Over 2 million.

That means 46 people have pressed publish by the time you read these 4 sentences. This makes it sort of tough to stand out. But you have to, if you want to make your blog a successful one.

No wonder millions of people google the term “SEO” each month. So what does SEO mean?

It stands for search engine optimization, but what gets optimized?

Is it the design? Or the writing? The links maybe?

Yes, yes and yes. It’s all of them and more.

But let’s start at the beginning.

SEO Definition

According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”

In other words; SEO is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.

Let’s break that down even further:

There’s you, doing the SEO, the search engine, and the searcher. If you have an article about how to stop windows 10 update, you want the search engine (Google for instance), to show it as a top result to anyone who searches for the phrase “how to stop windows 10 update”.

SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.

Overview

Now what does that magic look like, and why does it even matter?

The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

93% of online experiences begin with a search engine, 68% of which use Google to do so.

Combine that with the fact that the first 5 results in Google get 67% of all clicks, and you get an idea of why SEO is so important.

Your blog post, article or product being linked on any other page of the Google search results than the first is equivalent to not being ranked at all.

But to understand how to show up first in the search page results, you first need to know how search even works.

check this article about How do search engines work.

Now that you have an idea of the basics of SEO, Let’s take a look at some of its components in detail.

There are two broad categories of SEO: On-Page SEO and Off-Page SEO

On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.

Off-page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.

They’re different, but you need to get both right in order to do well with SEO.

First: On-Page SEO:

There are three big categories of on-page SEO that you’ll need to take a look at.

  • The first and most important is CONTENT:

Why does Content matter?

Because search engines users (Google for instance) will be happy when they find the result that serves their needs in the best way.

So when you Google a specific subject, Google will try to give you the best experience possible by directing you to the greatest content it can find.

This means that your number one job to do well with SEO is to produce great content. Whereas the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if your content isn’t good enough.

Here are the factors that make up great content in Google’s eyes:

  • Quality – Delivering the best-quality content is the starting point for any successful SEO effort (and any online business).
  • Keyword research – Doing your keyword research up-front is a crucial part of great content. Since you ideally want to include your targeted keyword in your post’s headline and throughout the article, you need to choose your keyword before you start writing.
  • Use of keywords – Google has gotten smarter over the years. While you should, of course, use your keyword throughout your content, jamming your keyword into your text as much as possible will hurt your rankings rather than improve them. As long as you make sure your keyword is present in strategically-important places (like headlines, URL, and meta description), there is no need to mention it tons of times in your text.
  • Freshness of content – Posting more frequently improves Google rankings. However, posting new content is only one way to signal Google freshness. While it is important to publish regularly, you can still get great results by posting once a month as long as your content is thorough and in-depth.
  • Direct answers – Finally, Google will sometimes provide searchers with direct answers right on the SERP. If you write your content clearly enough for Google to recognize it as an answer to a particular question, it will show up directly beneath the search bar.it will show up directly beneath the search bar.

That’s why detailed guides and long how-to’s have become more and more popular. So make sure you clear up your writing. Fancy buzzwords and complex sentence constructions will neither make you sound smart nor help your SEO game.

  • HTML:

Once you’ve made sure your content is evergreen, the next big chunk you have to take care of is HTML.

You don’t have to be a professional coder or get a degree in programming by any means. But, running an online business without knowing the basics of HTML would be the same as driving without knowing what the colors of traffic lights mean.

So let’s take a look at the four parts of HTML you should optimize for each and every single piece of content you produce.

    • Title tags – Title tags are the online equivalent of newspaper headlines. They are what shows up in the tab of your browser when you open a new page. The HTML tag for them is called title. But when it comes to blogs, it often becomes an h1-tag, which stands for heading of the first order. Every page should only have one h1-tag to make the title clear to Google.
    • Meta description – Meta descriptions are what show up as an excerpt when Google displays your page as a result to searchers. It’s easy to spot who’s done their SEO homework and who hasn’t by the meta description.

If you optimize a meta description result, Google will never cut it off and end with “…” or make it seem like it ends mid-sentence. Optimized meta descriptions also often mention the content’s keyword up-front.

  • Schema – Schema is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information that search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way search engines read and represent your page in SERPs.
  • Subheads – Adding Subheads to your landing page not only will help to format and structure your content and give your readers easy reference points, but they also affect SEO. Compared to your h1-tags, your h2, h3, h4, and further subheads have less SEO power. But they still matter, so you should use them. Plus, it’s one of the easiest SEO wins you can get on WordPress.

The third and last part of on-page SEO is site architecture. There are a few simple things to take care of when improving SEO rankings.

  • Site Architecture:

A good website architecture leads to a great experience for the user when he or she navigates your page. It focuses on things like fast loading times, a safe connection, and a mobile-friendly design.

You also need to optimize a few things for a great “search engine experience.” The more accessible your website is to Google, the better it will rank.

Easy to crawl –  Depending on how well the Spiders – which are the programs that “crawl” from one page on your site to the next through links – can index all the pages on your site, they’ll be more likely to report back to Google that you are a good result.

Mobile-friendliness – Over 54% of Facebook users access the network exclusively on their mobile devices. Considering that Facebook now has 1.65 billion monthly active users, that number represents nearly 900 million mobile-only users! You simply have to keep mobile devices in mind these days.

You can test the Mobile-friendliness of your website with Google’s tool. Test results include a screenshot of how the page looks to Google on a mobile device, as well as a list of any mobile usability problems that it finds.

Page speed –  It actually refers to the time a visitor have to wait until your page is completely loaded. page speed could impact your website ranking as Google announced In 2010.

As a matter of facts, it has an impact on your audience user experience. A bad UX can cost you a loss of revenue if your target have to wait too long to get what they are looking for. They will just close your website. And above all, a slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop devices.

So, there is a few factors you should focus on to improve your page speed.

WHAT CAN LOWER YOUR PAGE SPEED?
    • Your host: you get what you paid. In the long run, a cheap offer can damage your page speed. Pick the right host that fit to your business size.
    • Too large images: images which are too heavy to load can really lower your page speed. It is often due to extra data included in the comments or to a lack of compression. Prefer PNG for images that do not require high details like logos and JPEG for photos.
    • External embedded media: external media like videos are highly valuable but can largely lower your page speed. To enhance your page load time, host the videos on your own server.
    • Unoptimized browser, plugins and app: you should test your website on all browsers since they do not load your site in the same way. Moreover, apps like Flash can seriously lower your page speed.
    • Too much ads: more than just bothering your visitors, lots of ads have the drawback to slow down your page speed.
    • Your theme: some highly designed themes containing a lot of effects can penalized your load page.
    • Widgets: some social buttons or comment areas can have an impact of your page speed.
    • Complex or dense HTML/CSS code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.

 HTTPS and SSL – SEOs have considered security to be a ranking signal for some time now.

However, Google’s not stopping there. They’re also now actively warning people when websites are not secure.

These warning notifications will essentially tell people not to give your website their personal information (or worse, their credit card numbers).

Check this article to learn more about Securing Your Website.

Second: Off-Page SEO:

there are four important elements affecting the process off-page SEO and they are:

  • TRUST:-

PageRank, the famous formula that the founders of Google invented, certainly isn’t the only measure they take when ranking pages in the top ten search results.

TrustRank is a way for Google to see whether your site is legit or not. For example, if you look like a big brand, Google is likely to trust you. Quality backlinks from authoritative sites (like .edu or .gov domains) also help.

There are four parts to building trust.

Authority:-

Google determines the overall authority of your site by a mix of two kinds of authority that you can build:

  • Domain authority, which has to do with how widespread your domain name is. Coca-cola.com is very authoritative, for example, because everyone has heard of it.
  • Page authority, which relates to how authoritative the content of a single page (for example a blog post) is.

Bounce Rate:-

Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.

Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate. The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content.

Domain Age:-

refers to the length of time that a website has been registered and active. Domain age conveys trust to website visitors and to the search engines.

Domain age is important for SEO purposes because the age of a website is a search engine ranking factor. The search engines want to provide users with the best possible results. As a website ages over time, it becomes more trusted in the eyes of the search engines as long as it has quality content and a robust portfolio of relevant inbound links that have been established over time. While domain age does convey trust to the search engines, it is only one of many ranking factors and owners of new domains shouldn’t worry that their website will never be able to compete. It may take more time, but the focus is always on quality content and gaining relevant inbound links.

Identity:-

Having a brand or personal identity online is a huge trust signal for search engines, but it takes time to build.

This survey founds that “70% of US consumers look for a ‘known retailer’ when deciding what search result to click.”

Having a recognizable brand name was even more important than the price or quality of the product in question! That’s why it is important to build a brand or personal identity of your own.

  • LINKS:-

Consider these three factors when trying to get backlinks:

Quality of links –  A quality backlink comes from relevant authoritative domains in your niche. If the website linking to your site has a high Domain Authority and has similar content, your backlink will be good for SEO

Anchor text – The anchor text is the text that other sites use when they link to you, and yes, it matters. The more natural the link text sounds, the better.

Here’s an example: You could either link to “A Step-by-Step Guide for SEO” by linking the words “click here” or by naturally mentioning it in the flow of your writing as shown here “A Step-by-Step Guide for SEO“. The second category is called contextual backlinks, and that’s the one you should strive for.

Number of links – Lastly, the number of total links you have matters as well, and you need to build high-quality backlinks at scale over time.

  • PERSONAL:-

The third category of off-page SEO that’s worth taking a look at is personal factors. While most of these are out of your control, there are a few things you can do to increase your chances of reaching a certain audience.

Country – All searchers see results relevant to the country they’re in. Open times of recommended stores and restaurants appear according to your time zone.

A way to tell Google that you want to target certain countries is, of course, by including them as keywords.

City – The geo-targeting goes even further. It goes down to the city level. That’s why you usually see results from right around the block when you search for a fast-food chain.

Again, using city names as keywords helps. But don’t paint yourself into a corner, or you’ll end up looking like you’re only a local authority.

Searcher’s history – If the searcher has been on the same page before, you’re more likely to show up because Google thinks you’re a relevant result for them.

  • Social Media:-

Lastly, let’s take a look at The Influence Of Social Media On Off-Page SEO

The first and foremost priority of Google is to provide quality content to its searchers. And the best feature of a quality content is that it gets shared more. Search engines like Google take social signal as an important metric for ranking web pages and there are two main factors of influence.

Quality of shares – Who shares matters more than how often. it’s the same as with the quality of backlinks.

Number of shares – Create a great content and share it on Social Media Channels to generate many shares and links (as we know, links are a direct ranking factor).

Optimized Systems Software

Optimized Systems Software

Optimized Systems Software (OSS) was a small company that produced disk operating systems and programming languages for primarily the Atari 8-bit computers. OSS is best known for their enhanced versions of Atari BASIC, the MAC/65 assembler (which is much faster than Atari’s products), and the Action! programming language.

Atari 8-bit products

OS/A+

Atari DOS 2.0S consisted of two portions, a memory-resident portion that facilitated access to disk files by programs, and a disk-resident portion providing menu-driven utilities to format, copy, delete, rename, and otherwise manipulate files on Atari’s 810 disk drive. The menu system was too large to keep memory-resident, but the necessity to reload the menu system after every program was frustrating to many users.

  • OS/A+ 2.0, 2.1 was a disk-based replacement for the Atari DOS and the Apple II DOS. It replaced the menu-driven utilities with a compact command line approach similar to CP/M (and later, DOS). The command line was small enough to remain in memory with most applications, removing the need for the dreaded post-program reload. When first introduced at the West Coast Computer Faire, the program was named CP/A, but a lawyer from Digital Research (owners of CP/M) visited the booth and the name was changed. OSS couldn’t have afforded even a court filing fee.
  • OS/A+ 4.1 OSS extended the successful OS/A+ product with additional capabilities for version 4, many of which were arguably ahead of their time. For example, the strict “8.3” naming scheme (eight alphanumeric characters with a three character extension) was replaced by “long” filenames, similar to the Microsoft DOS transition toVFAT in 1995.

However, unlike VFAT, OS/A+ 4.1 disks were not backward compatible with earlier systems; Atari DOS or OS/A+ 2.1 could not read disks formatted by OS/A+ 4.1, breaking backward compatibility. The memory footprint was larger as well, resulting in insufficient memory to run some popular applications. As a result of these drawbacks, OS/A+ 4.1 did not achieve the market penetration as the earlier product. OSS did reissue OS/A+ 4.1 for a brief period when they decided not to modify DOS XL for double-sided disk support.

DOS XL

DOS XL was designed to replace OS/A+. Included support for single and double-density disk drives. Utilized the command-prompt of OS/A+ but also included a menu program. Featured extensions that took advantage of unused memory space in Atari XL/XE computers and OSS supercartridges. Included support for Indus GT Synchromesh. Due to lack of demand and Atari working on a new version of DOS, OSS decided to halt development of DOS XL 4 and reissue OS/A+ version 4.1.

BASIC A+

Atari BASIC had been designed to fit in a single 8K cartridge, with an optional second cartridge adding additional capability (the Atari 800 home computer featured two cartridge slots). However, the second cartridge was never produced. Instead, OSS produced a disk-based product called BASIC A Plus (or BASIC A+), which was compatible with Atari BASIC but corrected several bugs and added quite a few features. Among the notable features were PRINT USING (for formatted output), trace and debug enhancements, direct DOS commands, and explicit support for the Atari computers’ exceptional graphics hardware.

Because BASIC A+ had to be purchased, programs developed using its extended features could not be shared with people who did not own the interpreter.

BASIC XL

A bank-selected cartridge version of the language that replaced BASIC A+. It fixed bugs and added even more commands and features. The BASIC XL Toolkit contains additional code and examples for use with the BASIC XL language. Included a runtime package for redistribution. No compiler was available.

BASIC XE

An enhanced version of the BASIC X bank-selected cartridge,with additional functions and high-speed math routines. Because it required 64KB, it would only run on an XL/XE system. No compiler or runtime was made available. The BASIC XL runtime could be used, but restricted to only XL functions.

Action!

A cartridge-based development system for a readable ALGOL-like language that compiles to efficient 6502 code. Action! combines a full-screen editor with a compiler that generates code directly to memory without involving disk access. The language found a niche for being over a hundred times faster than Atari BASIC, but much easier to program in than assembly language. Compiled Action! programs require the cartridge to be present—because standard library functions are on the cartridge—unless the developer uses the Run Time Package (which was a separate purchase).

The Action! Toolkit (originally called the Programmer’s Aid Disk, or PAD) contains additional code and examples for use with the Action! language. The Action! Run-Time Package allows Action! programs to be redistributed to Atari users without the Action! cartridge.

EASMD

EASMD (Edit/ASseMble/Debug) is the first editor/assembler from OSS. Based on the original Atari Assembler Editor, it was released in 1981 on disk. It was superseded by MAC/65.

MAC/65

MAC/65 is 6502 editor/assembler originally released on disk in 1982, then on a bank-switched “supercartridge” in 1983 which included an integrated debugger (DDT). Like Atari BASIC, MAC/65 used line-numbered source code and tokenized each line as it was entered. It was significantly faster than Atari’s assemblers. The MAC/65 Toolkit disk contains additional code and examples.

BUG/65

A machine language debugger. It was initially included with MAC/65, but the cartridge-based version of the assembler added its own debugger, DDT. BUG/65 was later added to DOS XL.

C/65

A compiler for a subset of the C programming language. C/65 only generated assembly source code. An assembler like MAC/65 was needed to generate an executable file.

The Writer’s Tool

A word processing application available in a bank-selected cartridge and a double-sided disk (master disk on one side, dictionary disk on the other side). It was developed by Madison Micro and published by OSS in 1984. According to Bill Wilkinson, OSS was already building a word processor, but stopped when The Writer’s Tool was submitted.